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Influencer marketing                                          

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An idea of what a social media influencer.

Today we are going discuss how Public Relations use influencer marketing to promote the products or services of their organization to the public. What is Public Relations? As well as Influencer marketing?

Well, Public relations (PR) involve conveying newsworthy information and managing how others perceive a person, brand, or company. Clear, A (2021). In addition, it has something to do with communication between the organizations and its publics. On the other hand, influencer marketing is the use of media influencers to market, promote and reach out customers on media. 

HOW PUBLIC RELATIONS MAKE MARKETING A SUCCESS BY INFLUENCERS. 

Note that, in our PR industry, it takes a Public Relations Practitioner with good strategies and skills to succeed in marketing potential customers. it starts with proper analyzation of the organization and its audience and deep research to achieve that. Providing their target audiences with important insights about their products or services, it is essential. 

Selection of Influencer.

As a PRP of an organisation, choosing a good influencer and a relevant one to promote your product or service. We make sure our chosen influencer has a large number of audiences and have many likes. Stay in my mind, the aim of using influencers, we are trying to show and convince you that our product or service is true and since you are the audience of that influencer, it will reach you.

A picture of Kamo Mphela

                                                                                                                           A picture of Pabi Cooper

One of the best influencer marketing is Shield company. I was also influenced and went to buy their products. Since they are selling antiperspirant and deodorant products, they chose Kamo Mphela and Pabi Cooper as their influencers and it is convincing because they are dancers and they sweat during rehearsal and performance. Also, they have many followers on their social media pages. This is an advantage to the brand because millions of people will be reached. This video of Pabi Cooper can attest that Shield keeps you fresh. These young stars align best with the brand because they accommodate all generations. Also, their beauty attracts people, and they are the role models of many, including myself. 

The best strategy of PR I have seen on media.

I am so in love with the marketing strategy Coke is using to advertise their product. They do not rely on only one influencer to advertise their product, but many of them. All social media platforms it is trending, and it even make choose Coke over any drink. The PRP of Coke achieved a goal of recognition of their product worldwide. As for reviews, everyone labeled themselves as Coke addicts. Everywhere you go you will find billboards of Coke on them. Lol, they even call it "mother of all drinks". That's when I have seen that the PRPs and its other teams work overtime.   

That is all the hard work a Relations Practitioner does for the organization or a person to be get recognition and also have a good name. Portraying good image of the person, brand or organization is what they also make sure of. I love PR and the good job they do between an organization or a person with their audience. 

After reading my blog, do you conceive yourself as a PRP one day? Also, please kindly share what is in your mind about Public Relations.