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Influencer marketing                                          

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An idea of what a social media influencer.

Today we are going discuss how Public Relations use influencer marketing to promote the products or services of their organization to the public. What is Public Relations? As well as Influencer marketing?

Well, Public relations (PR) involve conveying newsworthy information and managing how others perceive a person, brand, or company. Clear, A (2021). In addition, it has something to do with communication between the organizations and its publics. On the other hand, influencer marketing is the use of media influencers to market, promote and reach out customers on media. 

HOW PUBLIC RELATIONS MAKE MARKETING A SUCCESS BY INFLUENCERS. 

Note that, in our PR industry, it takes a Public Relations Practitioner with good strategies and skills to succeed in marketing potential customers. it starts with proper analyzation of the organization and its audience and deep research to achieve that. Providing their target audiences with important insights about their products or services, it is essential. 

Selection of Influencer.

As a PRP of an organisation, choosing a good influencer and a relevant one to promote your product or service. We make sure our chosen influencer has a large number of audiences and have many likes. Stay in my mind, the aim of using influencers, we are trying to show and convince you that our product or service is true and since you are the audience of that influencer, it will reach you.

A picture of Kamo Mphela

                                                                                                                           A picture of Pabi Cooper

One of the best influencer marketing is Shield company. I was also influenced and went to buy their products. Since they are selling antiperspirant and deodorant products, they chose Kamo Mphela and Pabi Cooper as their influencers and it is convincing because they are dancers and they sweat during rehearsal and performance. Also, they have many followers on their social media pages. This is an advantage to the brand because millions of people will be reached. This video of Pabi Cooper can attest that Shield keeps you fresh. These young stars align best with the brand because they accommodate all generations. Also, their beauty attracts people, and they are the role models of many, including myself. 

The best strategy of PR I have seen on media.

I am so in love with the marketing strategy Coke is using to advertise their product. They do not rely on only one influencer to advertise their product, but many of them. All social media platforms it is trending, and it even make choose Coke over any drink. The PRP of Coke achieved a goal of recognition of their product worldwide. As for reviews, everyone labeled themselves as Coke addicts. Everywhere you go you will find billboards of Coke on them. Lol, they even call it "mother of all drinks". That's when I have seen that the PRPs and its other teams work overtime.   

That is all the hard work a Relations Practitioner does for the organization or a person to be get recognition and also have a good name. Portraying good image of the person, brand or organization is what they also make sure of. I love PR and the good job they do between an organization or a person with their audience. 

After reading my blog, do you conceive yourself as a PRP one day? Also, please kindly share what is in your mind about Public Relations.

Stay alert! You may need to detox your media consumption or of your loved ones. Come with me.

                                      Media consumption.

                                                                 

A warm Welcome😊

You are the luckiest person to be on my blog today, we will learn together today's topic 'media consumption". Read more about how Public Relations is super analytic in situations in media.

Did you know social media can also be a drug? Yes, one can be addicted, and worst of the worst is that you will not be aware. Sikees! You got me and I got you, I will tell you how one is addicted to this drug.                                                                     

what is media consumption? (Skinner, Mersham  and Benecke, 2016) Media consumption is the ways individuals interact with and consume various forms of media. It can be interacting on social media and electronic media.                                                                                                                          

 A picture of various media

What is PR?

According to Clear, A (2021) public relations (PR) involves conveying newsworthy information and managing how others perceive a person, brand, or company. In addition, Public relations has its purpose of building and maintaining relationships between the organization and its public. Although, it even creates engagement between them.

Since Public Relations masters a lot in anylysing, we have seen unhealthy media consumptions of other people through their pictures and videos on various platforms. You are asking yourself how? Lol remember we are the Public Relations Practitioners; of course, is how we do our job. Analysing and digging insights of media? Call us experts.

Try to track your media consumption.

                                                                                          

                             A picture of media consumer. 

It is not a bad idea though for one to consume information on social media platforms, but it is one's responsibility to monitor whether they are using it in a good and healthy way or not. Yes, we all know it is fun and entertaining, but you don't have to overspend your precious time on it. It was 2022 when I was doing my matric, I was also one of the social media worms. I would spend so much time on my phone browsing on all social media platforms. I was not aware until my phone got stolen, I felt like I have lost other part of my body. I started to realize that hu-uh I need to stop my obsession with my cellphone and focus on my studies.

How too much consumption of media can mislead one.

Stay in my mind that social media is not always feeding with trustworthy and valid information. Remember, everyone shares what is in their thoughts regardless of whether it is newsworthy or not. Some people do it to get your attention and also generate money.

Challenges in Public Relations industry.

There are lot of challenges a Public Relations can face in the media. They outdo their best to overcome those challenges. You are asking yourself how? They use their PR strategies which is to analyze and release the press statement to the public, and they even write letters to the editors to publish newsworthy information. 

          Actress and model: Sophie Ndaba 

A superstar actress and model known as Sophie Ndaba is one of the victims that social media made trends about losing her life countless times which was not true. People would comment and even share the posts and it portrayed as convincing in everyone's eyes. I also believe the stories until I saw a press release of a PRP. Public relations came through for her and they found out that she is still alive and in hospital. They have to save he from drowning in internet for things which are not true. 

Opportunities of PR in media consumption. 

When people consume information on media, it becomes easier for the PR to reach its audience. Stay in mind that PR is the middle piece between an organization and its public. It is great opportunity because they can interact with its public and obtain feedback. They are also able to update their publics with a blink of eye because media is fast and mostly preferable.

WHAT IS YOUR EXPERIENCE WITH MEDIA CONSUMPTION???

 

 d.